Joan is well known to Women of Vision as an artist and teacher. This year Joan introduces ClearWord Creative, a collaborative consulting service for entrepreneurs that fosters clear interpersonal communication in their business writing. Joan combines her love of clarity to promote understanding with a delight in the expressiveness of everyday language. ClearWord Creative enables her to join her design skills with a facility for written expression to bring clarity to website text and business documents of all kinds.
As a wordsmith, Joan takes a collaborative approach, collecting the ingredients in an initial interview to transform a draft, by intuiting the core of the message to find the main point. Conversational English also allows the client’s unique personality to emerge — a marketing goal for any business. Joan maintains this personal touch as a hallmark of her business style throughout the revamping process, using telephone and email contact as her guide whenever the material calls for it.
What do Joan’s clients say?
“As a creative thinker, Joan’s rich store of experience is infused with a natural sensitivity to the writer’s needs and goals…Joan always keeps the company’s values and mission as her guide as she gives the material thoughtful consideration and delivers fresh, well-rounded responses.”
— Zellerbach Associates, San Francisco
In the course of an eclectic series of professional careers and studies, Joan has spent the last sixteen years as a Bay Area business, technical and entrepreneurial writer, including on-call wordsmithing for Zellerbach Associates, and her own business as an artist.
For more information, she may be reached at email@example.com (415) 987-2915
ClearWord Creative www.clearwordcreative.com
creating clear communications