Joan Espinosa, Wordsmith, Artist, Teacher

Joan is well known to Women of Vision as an artist and teacher. This year Joan introduces ClearWord Creative, a collaborative consulting service for entrepreneurs that fosters clear interpersonal communication in their business writing. Joan combines her love of clarity to promote understanding with a delight in the expressiveness of everyday language. ClearWord Creative enables her to join her design skills with a facility for written expression to bring clarity to website text and business documents of all kinds.

As a wordsmith, Joan takes a collaborative approach, collecting the ingredients in an initial interview to transform a draft, by intuiting the core of the message to find the main point. Conversational English also allows the client’s unique personality to emerge — a marketing goal for any business. Joan maintains this personal touch as a hallmark of her business style throughout the revamping process, using telephone and email contact as her guide whenever the material calls for it.

What do Joan’s clients say?

“As a creative thinker, Joan’s rich store of experience is infused with a natural sensitivity to the writer’s needs and goals…Joan always keeps the company’s values and mission as her guide as she gives the material thoughtful consideration and delivers fresh, well-rounded responses.”

— Zellerbach Associates, San Francisco

In the course of an eclectic series of professional careers and studies, Joan has spent the last sixteen years as a Bay Area business, technical and entrepreneurial writer, including on-call wordsmithing for Zellerbach Associates, and her own business as an artist.

For more information, she may be reached at (415) 987-2915

ClearWord Creative

creating clear communications

About Women of Vision San Francisco

We are entrepreneurial women supporting ourselves and each other through our work and passion. We network, learn and envision each other ideas in a caring, respectful and safe community.
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