by Angel Stork
From your inspiring mission statement and clarity about who you are and what you offer, you can begin to define to the ideal client. What characterizes your ideal client? Your ideal client is a “customer whose needs are a perfect fit for your company’s mission.” Make a list of the kinds of customers you like to work with, and why.
Your next step in attraction marketing is to focus on that ideal client—what makes them tick? What motivates them? By digging into these questions you will begin to see not only what your ideal client needs but also the way in which they need that service.
I will continue to write as we journey through this exciting process. For someone steeped in spiritual studies, attraction marketing meets my spirit-to-human perspective: Trust in Allah and tie up your camel.
Your ideal clients? Share your ideals with us.
I welcome your feedback and comments.